Wednesday, September 5, 2012

Interior Design Branding Inspiration

I've mentioned before that I have a class for my interior design major called 'Portfolio and Exhibition' in the spring this year. We will be creating our branding (website, business cards, etc.) and I have been gathering inspiration for months and months! My ideas have changed and evolved, but I think I finally know the general look I want.

First off, the logo! I love the look of a handwritten logo. It just gives a personal and creative look, which is what I want to convey with my branding! I have a love for calligraphy and have always wanted to learn. I recently got a new sketchbook and have been sketching away at drawing out my own logo. Here's where I'm at so far in the sketching stage:

I also want my branding to have an organic feel, similar to my approach to design. Here's a quote of mine from a post I wrote about nature and design:

"I love how nature has that perfect mix of randomness, simplicity, and complexity--all in one. Why not bring some of that inside too? I love rooms that aren't too serious. And if you think about it, nature is far from serious."

That, in a nutshell, is how I want my branding to feel. Not completely serious, little imperfections here and there that make it feel real and personal, but altogether beautiful.

In a pinning spree at 1 AM last night (not sorry about it), I found the most LOVELY logos and inspiration. I found things that reminded me of what I've already started, and also gained inspiration for elements I hope to add. Seriously, brace yourself for the loveliness you are about to see.
Caroline Brewer Styling, logo by Oh My Deer
Oh So Beautiful Paper

Hellooooo watercolor, please make your way over to my branding RIGHT NOW! The imperfect watercolor stripes will definitely need to make an appearance somewhere. Maybe at the top of my website or on my stationery? 

Oh So Beautiful Paper

I died a little bit when I saw these invitations. I'm dying over the subtle splashes of pastel watercolor. Needs to happen.

Designed by Luci Everett
I'm pretty sure we will have a CD of some sort on our portfolio tables...or maybe I'm making that up in my mind? Not sure. But if we do, I love this light and airy CD presentation.

So...that's the latest inspiration! I'm looking forward to tying together everything that I love to create branding that totally suits me. And if my branding ends up looking HALF as amazing as all of these, I'd be psyched. Okay...maybe a little more than half :)


Michaela said...

Please make this all happen. It's perfect. I love the handwritten look, too. And a touch of watercolor on stationary...yes please! You'll rock it no matter what :)

Unknown said...

Calligraphy is best art to describe your felling and making it innovative of your thinking , it is best to make your logo handwritten .
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Maria & Cameron who loves Jack!! said...

Beautiful!! Love your ideas!! Feminine, light, airy and very you!! Very inspirational!

Maria M. said...

How. Lovely. Seriously -- I cannot wait to see what you come up with. And I love the logo that you drew yourself -- so gorgeous! :-)

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Freya said...

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